CODA | December 2015
If you’re like me, there’s a pretty good chance you haven’t finished your Christmas shopping. Finding time to shop during the holidays can be a challenge and certainly picking that perfect gift for that special someone can be an even bigger challenge.
This got me thinking about some psychology research that’s been widely reported the last couple of years, and it has to do with acquiring stuff vs. having experiences. I recall a 2014 article from The Atlantic that stated, “Over the past decade, an abundance of psychology research has shown that experiences bring people more happiness than do possessions.” The article went on to say, “Experiential purchases are also more associated with identity, connection, and social behavior.”
I would contend that a lot of this has to do with the anticipation of that experience, whether it be a vacation, weekend getaway, throwing a party, having a meal at a great restaurant, going out to a ballgame or movie, or yes, most definitely attending a concert. Of course the experiences are tremendously enjoyable, but we have all smiled in anticipation of a special day or evening coming up. Who hasn’t day dreamed about a happy event coming up in our lives? A lot of this has to do with togetherness. Dr. Art Markman wrote in a 2013 Psychology Today column, “When you purchase an experience, chances are you are going to share that experience with at least one other person (and perhaps many others). When you purchase a thing, there is a greater chance that the object is something you are going to use alone. These researchers suggest that items you use in a social setting are preferred to those used alone.”
Every live musical performance is unique just like every audience experiencing that performance is unique, and it’s these kinds of shared experiences that researchers say bring the most happiness. Fortunately we have many CSO and Pops concerts coming up this season and in future seasons, so there’s really something for everyone.
So here’s a gift-giving idea…. Buy that special someone concert tickets to something you think they’d like or maybe even a series of concerts to make it the gift that keeps on giving. We pledge to deliver that special someone an unparalleled concert experience or experiences. Not sure which concerts to buy? We’re happy to help with that, too. Stop by the Box Office or give us a call at 513.381.3300.